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What are Outdoor Signs?

Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.

As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.

Location Marking

Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.

For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.

Advertising

Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.

These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.

Cost-Effectiveness

Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.

While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.

Banners or standing banner displays are absolute necessities when attending a trade show or conference.

Yet many exhibitors fail to adequately plan, and as a result, miss out on the many advantages of this simple yet effective marketing tool.

In the following article, we hope to make sure you’re not among them.

Let’s roll with the four reasons you absolutely must travel with your display in tow.

1. To Draw Attention to Your Exhibit

Choosing to display your banner or standing banner display in a prominent position with your branding near the top is the way to go. This can ensure every eyeball at the event has the potential to see you’re open for business.

2. To Quickly Communicate Key Benefits and Value

Capturing Attention for your business or organization is now more valuable than before.

As a business owner producing valuable content that can help you in any way leads to new and expanding business opportunities and long-term business relationships.

Micro speed.

Until you have the customer engaged, your window of opportunity is very small.

If we are moving at micro speed you have less than 10 seconds to capture your Audience Attention.

So use short, bulleted lists when designing your display. Make sure each item reflects a pain point of your target audience and offers or teases at the solution.

3. To Expand Your Reach

Pop-up banners and Rollup Pullup Banners at conferences can help call attention to your booth before they act on that urge, even if they’re located on the opposite side of the event center. To pull this off, your display should:

• Show your brand or logo, particularly if it’s recognizable and trusted
• Use vibrant colors that won’t confuse the messaging or disorient the visuals
• Offer a memorable slogan that speaks to where the attendee is mentally
• Be bold enough in font or imagery to be viewable from a long distance

4. Branding To Make the Most of Your Downtime

It does this by allowing your booth to attract and inform potential customers even when no one is minding the store.

A skillfully designed and constructed display will whet the appetite of your target audience. If the display is compelling enough, they’ll make a point of stopping back by the booth when staff is available.

Or, if the person is in a hurry, they can retrieve contact information and follow up at a time that is convenient for them.

Either way, it helps you and the potential customer make the most of staff downtime by ensuring your booth is working 100 percent of the time.

When Ready to Invest in Banners or Standing Banner Displays

Banners or standing banner displays can do much to grow your presence at a conference or trade show. But you have to take the quality of your products seriously.
This is your brand’s identity we’re talking about here. You need to think of it as an investment. Demand much from the people who want your business.

We understand that each field is unique and deserves a unique approach. Contact us today at Heylus Advertising Supplies for more information.

If your company wants to capitalise off the coffee craze in Zimbabwe, one easy way to do it is by giving away promotional coffee mugs to your customers. The key to creating successful promotional products is coming up with things people will actually use. And there’s no doubt people will use your promotional mugs early and often to enjoy their coffee.

You could make the argument that custom coffee mugs are actually the best promotional products for almost any company looking to market themselves more effectively. Here are reasons why they make such great giveaways.

Available in Lots of Styles

When you think about promotional coffee mugs, the traditional Coffee Mug is probably the first thing that comes to mind. It’s a simple white or black mug that can hold a single cup of coffee in it.

For some companies, this type of custom coffee mug will be just fine. But one of the great parts about using promotional mugs as giveaways is that you can find mugs in all different shapes, sizes, and styles.

There is the Seattle Coffee Mug that’s slightly taller and skinnier than the average coffee mug. There is also the Plastic Travel Mug that’s perfect for people on the go. There is even a Ceramic Chalk Mug that you can write on with chalk if you want.

You won’t be limited in the least when you’re searching for the right promotional coffee mugs to advertise your business. You can go with something simple and straightforward or go outside the box and buy custom mugs that will stand out a little bit more in the crowd.

Large Enough to Fit Business Information

No matter which style coffee mugs you choose to buy or what colour you decide to make them, the most important part of purchasing any promotional products is making sure your business information will fit on them.

When you order promo products, you want to include business info like:

• Name
• Logo
• Phone number
• Email
• Website
• Social media handles

You might even want to work a slogan into the mix if you can find the space.

Last For a Long Time

If you’re going to spend time and money making promotional products to hand out to your customers, you want to know that they’re going to last. The last thing you want to do is buy a bunch of products that are going to break on people within just a few weeks.

This is a problem that you won’t have to worry about encountering when you invest in promotional coffee mugs. There has been some chatter in recent years about how people should replace their coffee mugs more often than they do now to avoid certain health concerns.

Purchase Promotional Coffee Mugs Today

Contact us today to order promotional mugs for your business.