What are Outdoor Signs?
Before we can understand all the great things about these signs, we must first understand what they are. Outdoor signage is available in a variety of formats; it can include vinyl banners, sidewalk signs, traditionally attached business signs, billboard advertisements, or even simple vinyl lettering.
As long as they feature information on the business and are featured outside, it counts as an outdoor sign. However, not every form of signage is appropriate for every business; it all depends on the needs of an individual business.
Location Marking
Business who have a steady flow of customers may not need advertising signage like billboards or bus ads. Instead, they simply need to assist their customers in identifying their location. This can be done with a traditional sign that is attached to the building, with vinyl letters or decals, or even an aluminum sign placed near the business.
For a business with a small spot in a shopping center, which may be difficult to see from the street, aluminum signs work wonders. These metal signs are often inexpensive but durable and can be rooted into the grass near a shopping center or held down with weights on a sidewalk. An aluminum sign is also fantastic at catching eyes from both street and foot traffic.
Advertising
Featuring an outdoor sign or billboard ad functions as around-the-clock advertising for your business. In addition to simply letting potential and current customers know your location, they also offer other advantages as well.
These signs are highly customizable and can feature a range of materials like aluminum, plastic, carved or sandblasted wood, or even HDU (“High-Density Urethane”). You can add custom designs, sign letters, and even graphics to enhance the sign and entice potential customers to pay your business a visit.
Cost-Effectiveness
Any business owner knows just how important marketing can be—and how expensive it can be, too. Fortunately, implementing outdoor signage for your business is a way to bring a highly cost effective marketing that works 24/7 with no campaigns, outreach, or online interaction necessary.
While online marketing is a great way to enhance a business, some business with a customer base that responds more to offline marketing will benefit even more from outdoor signs vs internet marketing.